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Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Research papers

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023
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Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa


Research papers

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023
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Citation

Joubert and Phillips (2023a, September 27). Going Beyond Insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/going-beyond-insights


Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-or-ai


Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Research papers

An Innovative Approach to Employee Experience

This is the story of how Judo Bank changed the way it listens to its people, proving that supporting the well-being and happiness of its people makes for happy shareholders, supporting the old adage ?happy people make productive people?. It all...

Catalogue: Congress 2023
Authors: Garreth Chandler, Laurie Hibbs, Ben Griffiths
September 27, 2023
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Citation

Chandler, Hibbs and Griffiths (2023a, September 27). An Innovative Approach to Employee Experience . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-innovative-approach-to-employee-experience


Research papers

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising


Research papers

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023
Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder
September 27, 2023
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Citation

Llanta, Cowan, Kweon and Bruder (2023a, September 27). One Size Doesnt Fit All. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all


Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/owning-inspiration